AKM Distribution Privacy Policy Statement

ARTICLE 1: Preamble

The purpose of this Privacy Policy Statement is to inform you of the terms and procedures for the collection, processing, and use of your personal data by the company AKM Distribution, registered with the Lille Metropolitan Area Companies and Commerce Register (RCS) under number 519 287 320, (hereinafter the "Company", "Ankama" or "We"/"Us"). This statement also informs you of your data protection rights and obligations when using the website www.ankama-shop.com (the "Website").

AKM Distribution is responsible for collecting personal data, which are accessible to all the companies in the Ankama group.

By accessing or using the Website, you acknowledge that you have read and accepted this Privacy Policy.

Information for Minors: We keep the information you provide Us (first and last name, date of birth, email address, mailing address, telephone number) to be able to communicate with you regarding your account and track your purchases.

You have the right to access and rectify your data. To exercise this right and obtain the communication or deletion of information concerning you, write to us with the help of your parents, either through our website https://support.ankama.com/hc/en-us, or via postal mail at ANKAMA – Infos Personnelles, 75 bd d'Armentières, BP 60403, 59057 Roubaix cedex 1, France.


Article 2: Data Collected

2.1 The information you provide us

When you use our Website, personal data may be requested.

"Personal Data" means any information that identifies you directly or indirectly, by reference to an identification number or to one or more elements that are unique to you.

We will not ask you for this information if you are only visiting our Website, but you will not to make purchases unless you register.

When personal data are collected, you will be informed whether the information We are asking you to disclose is required or optional, and the possible consequences of not providing the data.

2.1.1 When you create an account (the "Account"), We ask you to provide the following information: email address, password, title, first and last names, and date of birth.

2.1.2 When you make purchases on our Website, We ask you to provide your postal address and payment information. The specific information requested depends on the payment method you select. We record your purchase history on our Website: date, amount, item(s) purchased, and payment method used.

2.1.3 In the "My Account" section of the Website, you can consult the information related to your Account, modify some of this information, and provide additional postal addresses.

2.1.4 When you leave feedback on products ordered and on the Website, We process the content of your feedback in connection with your first and last names, email address, order date, and product(s) ordered.

2.2 Information We collect automatically when you use the Website

When you browse our Website, We collect information on the Website that you use and how you use it: IP address, date and time of connection, interactions with the Website (pages visited, etc.) and preferences (languages, etc.). We use cookies or other similar technologies to collect some of these data. Please see Article 5 for more information on cookies.


Article 3: Purpose and Legal Basis

Your personal data may be processed for different reasons and based on different legal bases:

3.1 We use your data because they are necessary for the proper execution of a contract between you and Us. Thus, your data will be processed to:

  1.                   create, manage, and monitor an Account;
  2.                   allow you to purchase products and services from our Website, and to allow Us to process, manage, and track your orders;
  3.                   send you important information about the Website and any other information in relation to your Account and the actions performed with it (for example: order confirmation emails, forgotten password emails); and
  4.                   manage claims and after-sales service.


3.2 We use data based on our legitimate interests when such use does not infringe on your rights and freedoms. Thus, your data will be processed to:


  1.                   improve our Website, our products, and the quality of our services (in particular, by collecting your feedback on our products and our Website);
  2.                   improve the customer experience;
  3.                   ensure the security of your Account;
  4.                   offer you commercial events such as contest games and lotteries;
  5.                   prevent and detect unusual behavior, and notably fight against payment fraud;
  6.                   ensure that the rules set forth in our Terms and Conditions of Sale and all other documents that you agree to when using our Website are respected;
  7.                   personalize and improve the advertising We display through websites and third-party services; and
  8.                   measure the performance of our marketing campaigns.


3.3 We request your consent to send you commercial offers and newsletters via email. 


Please note that you may withdraw your consent at any time, without infringing on the legality of the processing done based on the consent granted prior to its withdrawal. To do so, you must go to "My Personal Information" in the "My Account" section of the Website to set your preferences regarding receiving commercial offers and newsletters. Our emails also contain a lien allowing you to unsubscribe.


3.4 We process some of your data when it is necessary to comply with our legal obligations (notably to comply with our accounting and fiscal obligations or when the law requires Us to retain specific data).


Article 4: Disclosure of Personal Data

Ankama may have recourse to third-party service providers who collect your personal data in Ankama's name and on behalf of Ankama, or with whom Ankama will share your data, in a secure manner, notably with the aim of ensuring the completion of the tasks necessary to execute your order, deliver products, process your payments, ensure management of customer relations, provide a chat messaging service, fight payment fraud, provide advertising services, collect customer feedback, and perform technical services relating to developing and hosting the Website.

These providers may be located outside the European Union, in particular in the Asia-Pacific region, and in North and South America. Ankama has taken every necessary precaution to ensure that your personal data are sufficiently protected, either under contractual data protection clauses established by the European Commission or by ensuring that these data transfers happen with American companies that adhere to Privacy Shield principles.

Ankama may also communicate your personal data to the appropriate authorities, at their request, in the framework of legal proceedings, legal inquiries, and information requests by the authorities, or to comply with other legal requirements.


Article 5: Cookies

When someone visits our Website, cookies or similar files may be installed, in particular, on the hard drive of the user's computer.

5.1 What is a cookie?

A cookie is a small file installed on your hard drive by the server of the website you visit.

It contains several pieces of information:

  1.                   the name of the server that placed it;
  2.                   a unique identifying number;
  3.                   it may also include an expiry date.

This information is sometimes stored on your computer in a plain text file that can be accessed by a server in order to read and record information.

There are different types of cookies:

  1.                   session cookies that are deleted when the session is closed;
  2.                   persistent cookies that remain stored; and
  3.                   Flash cookies.

You will find more information about cookies on the CNIL website (https://www.cnil.fr/fr/cookies-les-outils-pour-les-maitriser) and on the website http://www.allaboutcookies.org/.

5.2 The cookies installed by our Website

The cookies We use on our Website fall into the following categories:

5.2.1 Cookies that are strictly necessary: These cookies are essential to the operation of our Website and to provide you with the services requested. These cookies are designed to identify you, help make our Website secure, and allow you to access your Account and manage your orders.

5.2.2 Feature cookies: These cookies aim to enhance your browsing experience on our Website. We use them to store your choices and preferences (such as the language you use), to store previously entered information so you do not have to enter it again when you next visit, and to remind Us of already-visited pages so as not to display them again.

5.2.3 Cookies for advertising and to track traffic: These cookies allow Us to measure the effectiveness of advertising campaigns on our Website (number of views, number of clicks, etc.) and help Us tailor advertisements promoting our products displayed on third-party websites (targeted advertising). In addition, a tool for analyzing and exploiting events that occur as a result of sending emails (such as opening messages, clicks, and unsubscriptions) – which functions with the help of cookies – is used, in particular for statistical purposes.

For this purpose, the Company uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies, which are text files stored on your computer that make it possible to analyze your use of the website. The data generated by these cookies concerning your use of the website (including your IP address) will be transmitted to and stored by Google on servers located in the United States. Google will use this information for the purpose of evaluating your use of the website, for compiling reports on website activity, and for providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law or where these third parties process data on behalf of Google, including and in particular, the website operator. Google will not match your IP address with any other data held by Google. By using this website, you expressly consent to the processing of personal data by Google in the manner and for the purposes described above. For further information on how Google uses your data when your visit our Website, visit: http://www.google.com/intl/en/policies/privacy/partners/.

We also use Google Analytics to collect certain anonymous demographic data (age, gender) concerning Website visitors, as well as information concerning their interests. For this purpose, jointly with third-party suppliers including Google, We use proprietary cookies (such as the Google Analytics cookie) and third party cookies (such as the DoubleClick cookie). Ankama uses these data to better understand the profile of its Website's users. These data do not allow us to identify you. Moreover, these demographic data cannot in any event be associated with any personal data that you may have disclosed to Ankama.

5.2.4 Cookies aiming to improve Website interactivity and improve the user experience: Our Website relies on certain services offered by third-party websites. These are notably:

  1.                   chat services (iAdvize)
  2.                   share buttons (Facebook, Twitter, Pinterest, and Youtube) 
  3.                   videos shown on our Website (YouTube)


5.3 Cookies We place on websites that carry our advertising

Third-party sites may carry advertising banners promoting the activities of Ankama entities. In such cases, when a user clicks on these banners, a cookie is installed on the user's terminal. These cookies are used:

  1.                   to record the number of displays and activations of our advertising content broadcast on third-party websites, to identify this content and these websites, and to determine the number of users who clicked on each item of content;
  2.                   to calculate the amount due to the participants in the advertising delivery channel (the publisher of the third-party website and the advertising agency) and to provide statistics; and
  3.                   to track subsequent browsing from your terminal on our Website.

5.4 Cookie management

Most browsers are set up in the default configuration and allow cookies to be installed. However, if you wish, you have the option to deactivate cookie use by selecting the appropriate settings in your browser. The procedure may be different depending on the browser used.

  1.                   For Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookiesFor Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac 
  2.                   For Google Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en
  3.                   For Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
  4.                   For Opera: https://www.opera.com/help/tutorials/security/privacy/

Please note that by setting your browser to block all cookies, some functionalities, pages, and areas of the Websites will not be accessible. For this reason, We recommend that you disable third-party cookies only.


Article 6: Security

The Company takes every appropriate technical and organizational measure, given the nature of the data and the risks inherent in data processing, to preserve a high level of data security, and in particular, to prevent it from becoming distorted or damaged, or from being accessed by unauthorized third parties.

Secure Socket Layer (SSL) technology is therefore used to encrypt certain data; physical and logical backup procedures are implemented; and the HTTPS encryption protocol is used to secure access to data.

The Company reserves the right to take legal action against anyone who attempts to access personal data that do not concern them.


Article 7: Third-Party Websites

Hypertext links on the Website may redirect you to third-party sites not belonging to Ankama.

Please note that the personal data protection polices of these various websites may differ from this Privacy Policy. In all cases, We advise you to acquaint yourself with the personal data protection policies of each of these websites.

In any event, Ankama disclaims all liability where the content of this website or these websites breaches the legal and regulatory provisions in force or the terms of this Privacy Policy.


Article 8: Your Rights

Except where stipulated otherwise, You may exercise your rights set forth in this article:

  1.                   by visiting the customer service website ("Support"): https://support.ankama.com/hc/en-us; or
  2.                   by writing to:

ANKAMA – Infos Personnelles,
75 bd d'Armentières, BP 60403,
59057 Roubaix cedex 1, France.

Out of concern for your privacy and to protection your personal data, We must ascertain your identity before replying to your request. Accordingly, any request to exercise your rights must be accompanied by a copy of a signed identity document.

Your request will be processed as soon as possible, in accordance with the legal provisions in force.

8.1 Access right and portability right: You have the right to obtain confirmation that your personal data are or are not processed by Ankama and, when they are, to access the said data and information pertaining to their processing. You may also, when this is technically feasible, exercise your right to portability.

8.2 Rectification right: You have the right to have your personal data rectified that may be inexact or incomplete (and that you cannot rectify yourself in the "My Account" section of the Website).

8.3 Erasure right: We store your personal data as long as they are needed for the purposes set forth in the present policy. If you no longer want Us to process your data, you may ask Us to erase them and close your Account. Please note, however, that even if you exercise this right, We may retain some data for the following purposes:

  1.                   We may retain some of your data to protect our legitimate interests, such as detecting and preventing fraud.
  2.                   We may retain and use your data to comply with our legal obligations.

8.4 Right to restrict processing: You have the right to restrict processing of your data in limited circumstances: (i) when you contest the accuracy of your data; (ii) when processing is illicit and you request the restriction of their use instead of their erasure; (iii) when We no longer need your data for processing but when you still need them to establish, exercise, or defend rights in court; (iv) when you are opposed to processing by virtue of Article 8.5, during the verification of whether Ankama's legitimate motives prevail over yours.

8.5 Right to object: You may object, at any time and for reasons linked to your individual situation, to the processing of your data when this processing is based on a legitimate interest. If you exercise this right, We will no longer process your data, unless We can show that there are legitimate and imperative reasons for the processing that prevail over your interests, rights and freedoms, or for the establishment, exercise or defense of rights in court.

You may object at any time to the processing of your data for direct marketing purposes. You may set your preferences regarding receiving commercial offers and newsletters by email by going to "My Personal Information" in the "My Account" section of the Website. Our emails also contain a lien allowing you to unsubscribe.


Article 9: Data Storage

We store your personal data as long as it is needed for the purposes set forth in the present policy, in compliance with laws and legislation in force. To know your rights to erasure, please see the article on "Your Rights". 


ARTICLE 10: Update

We reserve the right to amend this Privacy Policy at any time. We therefore invite you to consult our Privacy Policy regularly.

Last amended: May 2018


Article 11: Inquiries and Complaints

For any inquiry or complaint relating to our Privacy Policy, you may contact Us:

  1.                   by postal mail at the following address: ANKAMA – Infos Personnelles, 75 bd d'Armentières, BP 60403, 59057 Roubaix cedex 1, France; or
  2.                   by email at: privacy@ankama.com

You may also contact our data protection delegate at the same addresses. 

If, however, you believe that We have not met your expectations, you may submit a claim with a competent data protection supervisory authority.